Woman in the Spotlight:
Caitlin Hottinger, Designer
2 min read
Meet Caitlin Hottinger, a young, modern, and talented designer. Caitlin — introduce yourself to the community.
Hi there! I’m Caitlin Hottinger, a graphic designer and illustrator based in the Midwest. I love serving others by creating. I help businesses ensure their brand visually reflects their values and personality while attracting and resonating with customers. Some specialties of mine include logo and identity design, website design, illustration, and custom wedding stationery.
I’ve always had an affinity for visual arts and written communication with a love for design, writing, and reading. As a student, I pursued all these interests. When I learned that graphic design is a field in which I could combine creative and analytical thinking, I immediately jumped in! I’ve been a professional designer for over three years which has been an exciting, rewarding, and challenging journey.
To see Caitlin’s work and design aesthetic, check out her website: www.caitlinhottinger.com.
Q & A
1. How would you describe your style or personal vibe?
My design aesthetic balances eye-catching and playful with clean and sophisticated.
2. Why are you passionate about design?
Design makes a difference. Having a strategic and well-crafted brand for your business ensures an impactful first impression as well as continued, effective dialogue with your audience. I love helping others by creating visuals that propel their business forward.
3. How do you stay motivated?
I stay motivated by seeking inspiration from all of the creativity in the world, dreaming up and completing passion projects, and making sure I take time to disconnect and recharge.
4. What is one word of advice you’d give to the younger you?
Learn as much as you can about all your interests and passions.
5. What advice do you have for women following in your footsteps?
See everything that comes your way as an opportunity to learn, grow, and help others.