Based out of Seoul, South Korea, pushBUTTON was founded in 2003 by former aspiring kpop star and model, Park Seung Gun. Out of his love for Madonna and the cultural eras of the 70-90s came a fashion label with a unique flair. Its oversized pants and androgynous pieces celebrate originality while repurposed jeans and mashuped skirts are good for making a statement.
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